8/28/2023 0 Comments The hedonic treadmillThe HEDONIC TREADMILL explains why people who achieve wealth, status and fame continue to "SEEK" more. As a result we begin seeking something new and the cycle becomes recurrent and vicious. When we finally achieve or acquire what we are seeking, we adapt to our success in a very short period of time, and our success no longer gives us pleasure. This cycle is called the " HEDONIC TREADMILL ": we pursue pleasurable things because we think they will make us happy. Over time, however, your joy will fade, a phenomenon psychologists call HEDONIC adaptation.īefore long, your new car will blend into your surroundings and your mind will fixate on something else to pursue in the quest for happiness. In the short term, it might: for the first week or so, you'll probably experience great pleasure when you drive. Let's assume that you believe buying a fancy new car will make you happy. The Hedonic Treadmill (also known as Hedonic adaptation) is a theory that proposes that people return to their level of happiness, regardless of what happens to them.
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